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The Release Order (RO) Planner is an operational planning tool for broadcasters to determine how the spots requested by advertisers should be allocated to programs or day-parts; it ensures that revenues are maximized while all business requirements are met. |
Why RO Planner? |
RO Planner takes into account dynamic business requirements while allocating ads. It can be used to allocate ROs for any number of days in the future.The application algorithm allows reserving a percentage of inventory for critical clients. Ads from certain clients can be given priority over the others. Assurance of telecast for certain very important clients can be provided. Manual tweaking to the output is facilitated before or after running the application engine.
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RO Planner Output |
1. Suggests make-goods for the clients whose ads were not telecasted
2. Outputs comprehensive report on allocated and dropped ads |
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- Respects Commercial Time Caps
- Checks that all deal conditions are satisfied while allocating ads
- Flexible planning horizon
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- Typical revenue gains (1
 5%)
- Substantial reduction in manual
effort
- Minimizes unnecessary ‘Make
Goods’ and improves client
service level
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