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The Ratings Forecaster module uses a combination of statistical techniques and domain knowledge to predict ratings for programs, day-parts, launches, high points and re-scheduled programs. The purpose of this module is to predict weekly channel GRP and day-parts / programs ratings of a channel for specified market and target groups. It also offers what-if analysis which is used by the channel's research team to predict ratings of program launches, high points and re-schedules. |
Why Ratings Forecaster
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Ratings Forecaster provides early signals of falling channel and program performance and hence allowing users to take corrective action if necessary, e.g. by improving the content, launching additional promos etc. The forecasts are especially useful while planning new launches, high points and movies and also while rescheduling programs. The application helps in assessing competitor's performance by forecasting competitor's ratings. The forecasts could prove to be extremely helpful in planning promo campaigns and also pricing programs correctly.
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Ratings Forecaster Output |
1. Graphical and Tabular view of the forecasts
2. Comprehensive view of actual and forecasted ratings to establish trends |
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- Flexibility of using data by any
ratings service provider
- Forecasts for in-house as well as competitor channels
- User can influence GRP and ratings
- Allows experiments with 'what-ifs' scenarios
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- Plan launches, movies, high
points and program re-schedule
- Helpful in promo campaign planning
- Indirect indicator of demand and
price of property
- Take proactive steps to improve
future ratings
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