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Media Optimizer is a state-of-the-art decision support tool for media planners to optimally plan for campaigns. It provides an optimal media plan that maximizes ratings or reach or minimizes the budget, for a set of user specified parameters (channels, day parts, target groups, time period). This requires evaluation of millions of media schedules and selecting the best schedule that best achieves the campaign objectives while respecting a variety of practical constraints. The tool uses advanced statistical & operations research techniques and can be accessed via the web.
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Why Media Optimizer? |
To address day to day questions for media planners such as:
- How can I reach the right audience at the right time within the
specified budget?
- How many ads to show?
- Which channels should the ads be shown on?
- When should the ads be telecasted?
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Media Optimizer Output |
Media Optimizer provided the best schedule that best achieves the campaign objectives while respecting a variety of practical constraints. |
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- Create or modify media plan
- Quickly generate and evaluate different media plans
- Create customized Target Groups
- Creates exclusive rate cards
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- Effective utilization of budget
meeting Reach/Ratings constraint
- Optimal ad allocation within the specified budget
- Solving multiple objectives
(Maximize Reach/Ratings;
Minimize Budget)
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