DecisionCraft Inc.

BROADCAST APPLICATIONS

DecisionCraft offers the following ad-revenue optimization and forecasting solutions for broadcasters.

Click product logos for details.

ChaRM Revenue Management suite

Ratings Forecaster Forecasts viewership ratings

Avail-X Ensures deal profitability

Promo Planner Plans promotions of TV shows

Deal Planner Saves premium inventory

Spot Allocator Allocates ad-requests optimally

MEDIA OPTIMIZER
Decision support tool for media planners to reach the desired eyeballs within a specified budget.

MEDIA SOLUTIONS

DecisionCraft provides end-to-end (from designing customized hardware for data capture/collection to building decision support systems for the end-users) data analytics solutions for TV broadcasters. It has deep expertise in working with TV ratings data, building mathematical/statistical models, and developing software applications.

In summary, DecisionCraft’s offerings consist of:

Data collection (using proprietary hardware) and Analytics services
Its proprietary decision support applications
Building of customized software

ONLINE ADVERTISING

With over 5 years' experience in this domain, DecisionCraft builds applications for online advertising companies. Our expertise includes:

Building demographic and behavioral ad-serving models/engines
Demographic profiling of websites based on the site-visitors data. With this data, DecisionCraft models can profile a website by gender, age, ethnicity, household income and ethnicity of the visitors to a site
Building revenue optimization engine that determines, in real time, the most appropriate ad to show to a visitor to a given website.