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ChaRM (Channel Revenue Maximizer), DecisionCraft's Revenue Management
suite helps you get the most out of your ad-time (free commercial time) inventory. |
Broadcasters frequently use various stand-alone, often excel-based, tools to make pricing, promo planning, deal planning and deal evaluation decisions. These tools, often, lack the sophistication of robust mathematical and statistical techniques and therefore provide sub-optimal solutions leading to revenue leakages.
ChaRM, helps you get the most out of your ad-time inventory by:
1. Forecasting demand
2. Demand-sensitive pricing of ad-time
3. Optimal allocation of ad-inventory Read More... |
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| State-of-the-art decision support tool for media planners to reach the desired eyeballs at the right time within a specified budget. The tool evaluates millions of possible media schedules and selects the best schedule achieving the campaign objectives while respecting constraints like budget, target GRP or both. |
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With over 5 years' experience in this domain, DecisionCraft builds applications for online advertising companies. Our expertise includes:
1. Building demographic and behavioral ad-serving models/engines
2. Demographic profiling of websites based on the site-visitors data. With this data, DecisionCraft models can profile a website by gender, age, ethnicity, household income and ethnicity of the visitors to a site
3. Building revenue optimization engine that determines, in real time, the most appropriate ad to show to a visitor to a given website.Read More... |
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| Analytics helps financial organizations to predict the customer behavior and thereby improve profitability and service levels.
Analytic tools, can for example be used to: |
1.Minimize risk
2.Target marketing
3.Customer profiling &
segmentation |
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Using its expertise in modeling, DecisionCraft has been building a variety of mathematical models for financial organizations for over 5 years.
Read More...
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| Behavior of critical business variables is forecasted using advanced time-series and regression techniques, allowing our clients to plan for their resources intelligently. Read More... |
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| Operations Research is the application of mathematical optimization techniques to business situations. It may be used to minimize cost, maximize profit & improve efficiencies.Read More... |
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