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Can you prevent loosing customers? August, 2004 (Download .pdf 51.6 KB)

Today's corporate landscape is rampant with stiff competition that presumably would intensify by the day. Pervasive as it is, it has taken its toll on marketing managers across industry segments......read more

Canned Vs. Customized Solutions July, 2004 (Download .pdf 53.1 KB)

Canned solutions are readymade solutions available off the shelf in the market. These solutions get refined with each implementation and take care of a large number of operational nuances. Whereas, customized solutions are tailor made for the problem at hand......read more

Is Modeling "good" for me? June, 2004 (Download .pdf 61.2 KB)

Is modeling "good" for me can only be answered, once the problem is clearly posed and the key variables or parameters necessary for answering the problems are identified. Modeling is widely used in industry, commerce and government for various departments.....read more

Media Modeling May, 2004 (Download .pdf 65.2 KB)

Effective media usage is now treated as a fundamental component in a firm's marketing strategy. The media planner has come to occupy a crucial position in achieving the organization's brand objectives.....read more

Decision making and Influence diagrams April, 2004 (Download .pdf 74.8 KB)

E-mfg is the use of (web-based) information technology tools to enhance manufacturing and related processes through intelligent sensing, analysis and use of real-time, manufacturing-plant data.....read more

E-Manufacturing February 15, 2004 (Download .pdf 56.0 KB)

E-mfg is the use of (web-based) information technology tools to enhance manufacturing and related processes through intelligent sensing, analysis and use of real-time, manufacturing-plant data.....read more