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Business Analytics: A Discovery Epitomized September, 2006 (Download .pdf 72.7 KB)

Not so long ago, companies found a competitive edge by employing information technology to harness operational efficiency. The sheer cut down on transaction process times fashioned a breeze of success, and 'paperless' was the buzz word. Bus boys stopped moving around the office, and settled in a cubicle. The first-movers had a perfect edge over the ......read more

Online Ad Targeting August, 2006 (Download .pdf 48.3 KB)

The Internet is the perfect selling place. Considering the millions of users involved, there's always a prospective customer browsing the web, probably searching for your type of product/service too. But is the customer able to find it? Probably yes, considering there are hundreds of thousands of people browsing the web, and you have probably bought a million ad impressions on popular websites....read more

Chemometrics July, 2006 (Download .pdf 77.3 KB)

Think of a chemical or biological mixture from any industry be it pharmaceutical, oil, semiconductor or clinical laboratory. To understand the composition, qualitative and quantitative analysis are essential. To know its composition (what percentages of Copper, Nickel etc are in there, identification of microorganisms in a sample etc.), we have to implore a chemist to do some chemical tests in his/her laboratory. Now imagine you........read more

RFID Applications in Inventory Control March, 2006 (Download .pdf 122 KB)

Imagine a store in which you just walk in and pick up the required items from shelves and just walk out. No waiting in long queues for billing or no wastage of time and effort. Tracking of items, pricing, total billing would be done automatically and total bill amount would be deducted from customer's credit card account. This could be a reality with RFID enabled stores........read more

Choosing the Right Forecasting Technique December, 2005 (Download .pdf 79.7 KB)

Planning for the future is the essence of any business. Businesses need estimates of future values of business variables. Commodities industry needs forecasts of supply, sales and demand for production planning, sales, marketing and financial decisions. Some businesses need forecasts of monetary variables - costs or price, for example. Financial institutions face the.........read more

Collaborate and Conquer November, 2005 (Download .pdf 76.7 KB)

Paradigm changes in the way businesses have been operated in last few decades have arrived through a knowledge revolution. Economic structures induce flexibility through ever extending knowledge horizons. The new age knowledge economy is instrumental in transforming the traditional brick and mortar industries, dramatically influencing the basic.......read more

Collaborative Planning, Forecasting & Replenishment October, 2005 (Download .pdf 124 KB)

The importance of communication and collaboration can never be stressed enough in a supply chain. A well-documented example is of Volvo and green cars. In the 80's, Volvo had a growing inventory of green cars. To reduce this growing inventory, a promotional campaign was initiated which turned out to be a huge success........read more