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The Demand Forecaster module forecasts demand for inventory for different date-program and date-day-part combinations. Demand Forecaster considers inputs from different sources like forecasted ratings of programs, past demand patterns of clients, events affecting viewership, and sales estimates (Market Intelligence). Demand forecaster can be used to drive sales, set rates and reserve inventory for spot sales. |
Demand Forecaster Output |
Forecast demand for inventory on daily and weekly basis for program/day-parts
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- Right pricing of programs
- Identify focusing for sales efforts
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