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The Deal Planner is a tactical planning tool for broadcasters to generate medium to long-term plans for allocation of contracted inventory. The tool uses optimization techniques to allocate seconds to programs/day-parts in such a way that it consumes maximum possible contracted deal seconds while saving premium inventory for future sales. |
Why Deal Planner? |
Deal Planner provides greater visibility of ad inventory to the broadcasters over a longer horizon. The application saves premium ad inventory to the maximum extent for selling at higher prices in future while honoring clients GRP targets. It provides flexibility of specifying the GRP targets at weekly as well over the whole deal period level. The application provides reports on the available inventory which is useful for the sales force for targeting future sales.
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Deal Planner Output |
1. Plan for consumption of contracted inventory
2. Available ad inventory to be sold in future |
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- Saves premium ad inventory for
future sale
- Creates plans which meet GRP
targets for clients
- Provides visibility of inventory
available for sale
- System suggests deals to be
re-planned; users may modify
this list
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- Saves premium inventory for
future sale
- Flexible planning horizon
- Visibility of available inventory
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