The Deal Evaluator module is used to rapidly structure draft deals during the process of sales negotiation. Given the client’s budget, desired CPRP and program preference the Deal Evaluator structures a deal which satisfies the client’s requirements to the maximum extent possible while ensuring that the deals are profitable. The module takes into account both historical ratings, ER and demand forecast while determining the value of the contracted inventory. The module reduces response time by evaluating several deal combinations quickly, facilitates evaluation of various bundles and improves utilization of inventory

• Budget
• CPRP
• Choice of programs and program rates
• Expected revenue from programs

• Acceptance/rejection of deal
• Structured deal (in case of acceptance with suggested seconds on programs)

• Ensures that deals are profitable
• Facilitates sales process through real-time evaluation and structuring of deals