| Spot Allocator |
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Spot Allocator allocates ad-requests/spots to programs in an automated manner. The tool implements advanced mathematical optimization techniques to maximize revenue and inventory utilization. |
Benefits |
- Maximizes revenue,
- Meets client requirements,
- Integrates with broadcaster's traffic system,
- Automates allocation of spots to programs,
- Maximizes inventory utilization,
- Distributes brands evenly,
- Improves client servicing, and
- Reduces manual effort and people risk.
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| Output |
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Suggests make-goods for the clients whose ads were not telecast
- Outputs comprehensive report on allocated and dropped ads
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- Typical revenue gains (1 – 5%)
- Substantial reduction in manual effort
- Minimizes unnecessary make goods and improves client service level
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