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Ratings Forecaster |
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Ratings Forecaster forecasts ratings of programs and day-parts. Salient features are what-if analyses for launches, high points and program reschedules using historical data,
statistical methods, and domain expertise. |
Benefits |
- Provides early signal of changes in program & channel performance,
- Helps set expectations when launching new program, program high-points and movies,
- Helps assess competition performance and time-slot strength,
- Helps in planning promo campaigns, and
- Helps pricing commercial inventory.
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| Output |
- Graphical and Tabular view of the forecasts
- Forecast ratings for programs/day-parts
- Expected ratings for what-if scenarios
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- Saves premium ad inventory for
future sale
- Creates plans which meet GRP
targets for clients
- Provides visibility of inventory
available for sale
- System suggests deals to be
re-planned; users may modify
this list
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