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Promo Planner |
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Promo Planner creates weekly plans for promoting TV shows on network channels. The plans are designed to deliver Gross Rating Points (GRP) or frequency targets for the promotional shows using minimum commecial inventory |
Benefits |
- Helps achieve promo GRP burn target,
- Allows user to re-plan and adjust for as-run airing & GRP burn,
- Minimizes sacrifice of commercial inventory,
- Provides different features for on-going shows and new show launches, and
- Controls airing of time bound creatives like ‘showing today’, ‘tomorrow’, etc.
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| Output |
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Acceptance/rejection of deal
- Structured deal (in case of acceptance with suggested seconds on programs)
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- Allows using different public and internal program rates
- Suggests programs to be included
in the deal based on client
constraints
- Allows specification of validity
period for a draft deal
- Allows specification of number of
weeks to determine expected
revenue from the program
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