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Deal Planner |
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Deal Planner is a must have tactical planning tool for broadcasters who commit Gross Rating Points (GRP) delivery to media buyers and need to provide them with inventory allocation plan upfront. It provides inventory visibility for future sales. |
Benefits |
- Creates plans which meet ratings targets for media buyers,
- Provides visibility of inventory,
- Saves premium ad-inventory for future sale,
- Helps monitor deal plan deviation.
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| Output |
- Plan for consumption of contracted inventory
- Available ad inventory to be sold in future
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- Saves premium ad inventory for
future sale
- Creates plans which meet GRP
targets for clients
- Provides visibility of inventory
available for sale
- System suggests deals to be
re-planned; users may modify
this list
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