| Avail-X |
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Avail-X is a software to construct an availability submission (proposal) using a program-mix that maximizes profitability while satisfying the media buyer’s requirements and conserving premium inventory for future sales. |
Benefits |
- Ensures that deals are profitable
- Profits are maximized
- Tries to sell least sold programs first
- Premium inventory is conserved
- Real-time evaluation and structuring
- Standardization of sales process
- TVB-ePort compliant
- Internal approval workflow
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| Output |
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Acceptance/rejection of deal
- Structured deal (in case of acceptance with suggested seconds on programs)
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- Allows using different public and internal program rates
- Suggests programs to be included
in the deal based on client constraints
- Allows specification of validity
period for a draft deal
- Allows specification of number of
weeks to determine expected revenue from the program
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