| RO Planner |
The RO Planner is an operational planning tool for broadcasters to determine how the spots requested by advertisers should be allocated to programs or day-parts; it ensures that revenues are maximized while all business requirements are met. |
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Process |
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| INPUT |
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OUTPUT |
- Booked ROs
- FPC Details
- FCT information
- Deal details
- User inputs
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- List of ads allocated to programs & day-parts
- Dropped ads
- Suggested make-goods
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Benefits |
- Revenue gain
- Substantial reduction in manual effort
- Minimizes unnecessary ‘Make Goods’ and improves client service level
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| Features |
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- Flexible planning horizon
- Can be used to allocate ROs for any number of days in the future
- Allows users to define key clients and reserve a percentage of inventory for them
- Allows users to prioritize ROs
- By clients, deals and program/time band
- For whole or part of deal duration
- Ads from important advertisers can be set for assured telecast
- Allows users to modify allocations either before or after running the RO Planner
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| View More...
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SERVICES
