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In past, organization used to highly focus on tactical functions :
seemingly endless processing of purchasing orders, checking on delivery
status etc. These, in turn provided limited contribution to corporate
profitability....
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Available to Promise (ATP) as defined by APICS is " the uncommitted
portion of a company's inventory and planned production, maintained in
the master schedule to support customer order promising."...
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To
meet customer demands a company needs to maintain a significant level
of inventory. But, the cost of inventory deeply erodes company's
profits. On the other hand missing an order erodes company's future
profits, the forecasts are inaccurate and replenishment takes too long.
We are stuck between a rock and an abyss...
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"Co-promoting is one way of putting together a unique customer offering
and is becoming an increasingly important tool for generating value".
It involves combining two or more well-known brands into a single
product and if used smartly, it can be an effective way to leverage
strong brands...
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Historically, mathematical models have been used whenever complex
problems arise that cannot be solved by other means.However, as
technology is evolving, modeling is becoming a standard method for
decision support rather than a last ditch effort...
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Standard graphs such as pie charts, line graphs, bubble diagrams, 3D
graphs are widely used to describe the relationship between different
variables. However, they fail to capture the effect of one variable on
the other...
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