BROADCAST APPLICATIONS
DecisionCraft offers the following ad-revenue optimization and forecasting solutions for broadcasters.

Click product logos for details.

ChaRM
Revenue Management suite
Ratings Forecaster
Forecasts viewership ratings
Avail-X
Ensures deal profitability
Promo Planner
Plans promotions of TV shows
Deal Planner
Saves premium inventory
Spot Allocator
Allocates ad-requests optimally
MEDIA OPTIMIZER
Decision support tool for media planners to reach the desired eyeballs within a specified budget.
MEDIA SOLUTIONS
DecisionCraft provides end-to-end (from designing customized hardware for data capture/collection to building decision support systems for the end-users) data analytics solutions for TV broadcasters. It has deep expertise in working with TV ratings data, building mathematical/statistical models, and developing software applications.

In summary, DecisionCraft’s offerings consist of:

  1. Data collection (using proprietary hardware) and Analytics services
  2. Its proprietary decision support applications
  3. Building of customized software

ONLINE ADVERTISING
With over 5 years' experience in this domain, DecisionCraft builds applications for online advertising companies. Our expertise includes:
  1. Building demographic and behavioral ad-serving models/engines
  2. Demographic profiling of websites based on the site-visitors data. With this data, DecisionCraft models can profile a website by gender, age, ethnicity, household income and ethnicity of the visitors to a site
  3. Building revenue optimization engine that determines, in real time, the most appropriate ad to show to a visitor to a given website.

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HOSTED SERVICES
Travel Route Optimizer (TRO)
Generate shortest travel route without jumping streets.Try Now / Login
Ratings Forecaster
Forecast ratings and perform what-if analyses. Try Now

INDUSTRIES
Airlines
Revenue Management system for airlinesRead More...
Financial Services
Improve profitability & service levels  Read More...
Other Industries
Browse our portfolio to know more Read More...
DATA ANALYTICS & MODELING
Forecasting
Forecast behavior of critical business variables Read More...
Revenue Management
Improve revenue from perishable inventory Read More...
Operations Research
Apply mathematical optimization techniques to business situationsRead More...
 
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